Your content and your marketing. One team, one deadline.
We're the fitness-insider studio that shoots the photos, edits the reels and runs the campaign — so nothing gets lost between the camera and the calendar.
Why fitness brands choose to shoot and market with one team
Founder-shot, not outsourced
Every frame is shot personally on professional Fujifilm kit — no stock libraries, no subcontracted crews.
We live the industry
Our team trains and works in fitness and wellness, so the content looks like it belongs on your feed, not a template.
One deadline, not four suppliers
Strategy, shoot, edit and launch land as a single coordinated package, run by people who were on set.
Four ways we shoot, edit and market your brand
Every package includes the shoot and the edit, not just the strategy behind it.
Coach & founder branding
Personal branding photography and social content for coaches, PTs and founders who need to look as credible as they train.
Headshots & candids / LinkedIn-ready edits / Personal brand content plan
Get a quote for this packageStudio, gym & event coverage
On-the-day coverage for studio openings, classes, competitions and retreats, turned around fast and built into a fortnight of content.
Live coverage / Same-week edit / Recap & social rollout
Get a quote for this packageProduct & supplement photography
Clean product photography for supplements, apparel and equipment, cut for e-commerce, paid social and ads.
Studio shoot / Multi-format edit / E-commerce & ad assets
Get a quote for this packageCampaign & ad creative
Concept-led shoots built specifically for paid Meta and Instagram campaigns, from creative brief to live ad.
Creative brief / Shoot & edit / Live campaign management
Get a quote for this packageHow a project runs
Four steps, one team, from first call to live campaign.
Discover call
We talk goals, audience and brand before anything gets booked.
Shoot day
On location or in studio, directed start to finish by the team that edits it.
Edit & sign-off
Content is cut, graded and sent for your approval within days, not weeks.
Launch & manage
Approved content goes live and the campaign is managed and reported on from there.
A few frames from the field
Recent shoots across branding, studio coverage, product and campaigns.
Placeholder frames — swap in real shoot photography here.
Who's behind the camera
Advance Lance is run by Blake, a fitness-industry marketer and photographer working on professional Fujifilm kit. This studio exists because fitness brands kept ending up with a great photographer who couldn't run their ads, or a marketing agency that couldn't shoot anything at all.
Advance Lance is built to be both, properly.
More about Blake“[Add a client quote here once your founding shoots are complete — a specific result works better than general praise.]” — Client name, business name
Let's shoot, edit and launch what's next
Tell us about your brand and what you need — we'll come back with a plan, not just a quote.